President / CEO

Allen Finch started ViaMetric with the vision of providing truly integrated marketing and communications services that generate sales. Allen has more than 20 years experience working with Fortune 500 companies, entrepreneurs, and national political leaders alike.

Initially, Allen served the political marketing needs of a number of national officeholders and candidates and participated in policy work that gave rise to telecom reform and the Internet.

Later, as CEO of one of the largest DC-based technology-marketing consultancies, Allen was credited with successful product and service launches for companies like Microsoft, Compaq, MCI and Sprint PCS.

Allen later took on a turnaround-bid with networking giant Cabletron Systems, and as head of marketing, product and business development, helped realize a 7x increase in the company's stock price. Since then, Allen has lent his expertise and backing to the start up and sale of a variety of successful hardware, software and service companies, which ultimately brought him to the founding of ViaMetric.Allen graduated from the University of Iowa with a Bachelor of Arts degree in Marketing Communications and Journalism.

Partner / CIO - Applied Data and Marketing Process Services

Jim Spurr has held executive and other leadership roles for sales and marketing functions in many industries over the past 30 years -- from IT to Aerospace, Automotive, Commercial Construction, Management Consulting, and even Retail. He has managed and performed the various mechanisms of buyer, seller, broker/negotiator, and consultant, successfully executing the full spectrum of sales, marketing, and delivery processes at startups, mid-market, and Fortune 500® companies, including EDS, GM, BRIVAR, Salion, V2Soft, and Williams International.

With a hands-on philosophy, he has developed a common theme throughout his deep and wide career:    Measurement, Data, and Calculation: if it can be documented, it can be measured -- if it can be measured, it can be improved.

Jim has made a career out of finding patterns and relationships within data and processes. From developing predictive weather pattern models in his academic days to enterprise process engineering over the past decade, Jim now directs his considerable expertise to the continuous improvement and optimization of customer marketing programs, technology, and standards for ViaMetric, Inc.

Jim holds a BSME, focusing on Thermal Science from Lawrence Technological University, Southfield, MI

Principal / Marketing and Sales Management

Paul Brown brings a broad set of marketing, sales, and business management skills and experience to ViaMetric, born out of 16 years building businesses from the ground up and successfully taking them to market. He is a dynamic and results-oriented entrepreneur who has held key leadership positions in diverse functional areas including executive management, product marketing, product management, marketing communications, and sales operations.

Paul is a proven producer with significant experience marketing and selling products and services for telecommunications, web technology, enterprise software, application service provider, and consumer goods companies. Paul graduated from the Plan II Honors program at the University of Texas at Austin, and holds an MBA from the Fuqua School of Business at Duke University.

Principal / Web Publishing Services

Steven Phenix, before becoming a convert to blogging and digital PR, produced consistent, positive, high volume results for clients in top-tier media outlets across the globe.

Prior to joining ViaMetric, he was a eighteen-year PR veteran who specialized in public relations strategy, programs and events that were designed to directly benefit his client’s bottom-line.  In a Web 1.0 world he directed accounts for public relations firms in Austin and Silicon Valley including: Neal-May & Partners, Bite Communications, Future-Works and The Alliant Group. Clients have included: Entegris, Docent, Cresta, Focus Enhancements, Centric Software, Entera, ZapMe!, SearchButton, 80-20 Software, PurpleTie, Tornado, CMP's M-Business, Sienna Holdings, eoSports, TechPlanet and many others.

Phenix has created and executed aggressive media and analyst relations programs that have routinely enabled clients to achieve sales objectives. In one quarter for Docent Inc., he earned six analyst briefings and 168 placements, including the Wall Street Journal, Red Herring, Forbes and The Economist, which lead to 34 new customers and a 20 percent rise in stock price.

Recently, Phenix created a blogging program for Cesura that helped add 27 prospects into the client’s sales pipeline in just two short weeks after the launch of the blog.  Through strategic planning and implementation, the client’s key search words found the blog on the front pages of Google, Yahoo and MSN also within two weeks.

When Phenix invented the Sexiest Geek Alive Contest to garner publicity for ClubCastLive.com, he created a media storm that left a unique footprint on pop culture. Worldwide exposure included 374 placements—from CNN and USA Today to “Good Morning America” and the National Enquirer; over 18,000 contestants in 2000; and more than 15,000 in 2001. Ellen Spertus, winner of the 2001 contest, was recently added as answer to the question “What dubious honor did Ellen Spertus win in 2001,” in Trivial Pursuit’s 20th Anniversary edition.