Allen Finch started ViaMetric several years ago with the vision of providing truly integrated marketing services that generate sales. Today, representing many of the biggest brands in business, ViaMetric is credited with having set a new standard in the marketing industry through its service guarantee.
Allen has more than 25 years experience working with Fortune 500 companies, entrepreneurs, and national political leaders alike. Initially, Allen served the political marketing needs of a number of national officeholders and candidates and participated in policy work that gave rise to telecom reform and the Internet. Later, as CEO of one of the largest DC-based technology-marketing consultancies, Allen was credited with successful product and service launches for companies like Microsoft, Compaq, MCI and Sprint PCS.
Allen later took on a turnaround-bid with networking giant Cabletron Systems, and as head of marketing, product and business development, helped realize a 7x increase in the company’s stock price. Since then, Allen has lent his expertise and backing to the start up and sale of a variety of successful hardware, software and service companies, which ultimately brought him to the founding of ViaMetric. Allen graduated from the University of Iowa with a Bachelor of Arts degree in Marketing Communications and Journalism.
Eric first discovered ViaMetric when helping a client find a lead generation company proven to deliver both quality and quantity of qualified appointments sufficient to achieve his client’s long term revenue objectives. When Eric found ViaMetric his search ended; “In 30 years I have never seen a better source of leads that sales people can and will close”.
Eric has successfully helped companies like Dell, Microsoft, EMC (software, services, hardware), Compaq, Hewlett-Packard, Intel, Toshiba and American Express achieve their lead generation and sales goals over the last 30 years. He’s also mentored many small companies that now boast similar profitability, if not equal name recognition.
Eric recently joined ViaMetric and now manages ViaMetric’s outbound sales team. His background as a quota exceeding sales person, sales VP, and eventually marketing VP gives him a unique and powerful perspective on what it takes to keep both Wall Street and the CEO happy.
Eric is the author of two books on marketing & Sales; Elevator Speech, Marketing by the Numbers and has a B.S. degree in marketing from the University of Oregon.
Justin Gilg coordinates day-to-day management and execution of programs across all marketing demand generation services. Before joining Viametric, Justin worked for Rainmaker Systems for nine years in client services for B2B marketing and lead generation accounts. Justin has worked with best-of-breed technology, telecom and finance companies, delivering comprehensive campaign success and meeting customer defined ROI targets. Justin has worked with best of breed technology, telecom and finance companies; delivering comprehensive campaign success, and meeting customer defined ROI targets. Justin graduated from the University of Texas in 2000 with a Bachelor of Arts in History.
Trish Iverson brings more than ten years of combined administrative, facilities management and human resources experience to the ViaMetric team. For more than five years, she held the title of office manager for Advanced Sport Systems, an international action sports company based out of San Luis Obispo, CA. She originally hails from the beautiful Central Coast of California, where she studied business administration with a minor in psychology. Her love of live music and outdoor activities brought her to Austin, TX, in the summer of 2006. During the last three years, she supported SAP’s software development, sales and executive teams as office manager for the Lean Manufacturing Division.
Calvin has spent a lot of his 20 year career working in data and process management positions for a variety of Fortune 500 companies. During that time, Calvin has developed an extraordinary passion and expertise for analytics and reporting. More recently as a very successful independent business owner, Calvin provided dozens of government agencies and private companies with Excel based business solutions and training services, where his programs in most cases produced productivity gains of more than 75%.
Calvin has also spent his career aligning himself with organizations focused on driving quality, efficiency, standardization, and productivity, such as the American Society for Quality, where he has obtained certification as a Quality Process Analyst (CQPA), as well as the Project Management Institute where he earned credentials as a Project Management Professional.
Calvin’s experience and passion for continuous improvement, data analytics, process management and reporting is a significant contributor to ViaMetric’s ability to continue to meet and exceed client expectations.
Bryan Gallaway has been with Viametric for over three years. He came to Viametric to build upon his already diverse sales background which has included technology, services and financial marketplaces. Bryan has advanced federal sales experience and has been tasked to build federal sales practices on multiple occasions. In his humble beginnings as a Houston Police Officer, Bryan realized after working in such a diverse environment, that he loved working with people on various levels and then leveraged his experience to become a leader, mentor and trainer. He has more than thirteen years of sales and account management experience with venture-based and Fortune 500 organizations. Bryan holds a Bachelor of Science Degree in Criminal Justice from Sam Houston State University, Huntsville, TX.
Natasha Kozlowski has recently joined the ViaMetric team with a background in marketing and advertising. With her several years of combined marketing, advertising, and coordinating experience she is able to bring her expertise to ViaMetric. Previous to ViaMetric, Natasha was the Marketing Director for one of Austin’s fastest growing companies providing the team with her creativity, development of marketing literature and implementing marketing strategies for event and product campaigns. In correlation with fulfilling one of the marketing coordinator positions at ViaMetric, Natasha is an event coordinator with Leave the Details to Me event and wedding consulting. Natasha is originally from San Antonio, Texas where she left to study Communications at the University of Colorado at Boulder. She returned to Texas where she began her career in the world of marketing.
Brittany Longfellow comes to ViaMetric with several years of combined marketing and coordination experience. Brittany is a key asset to ViaMetric’s daily client and marketing management effort. Before joining ViaMetric, Brittany acted as Store Manager for one of Austin’s premiere health-conscious restaurants, Snap Kitchen. While at Snap Kitchen, Brittany was responsible for daily operations management and supervision, marketing execution and overall customer satisfaction.
Brittany is originally from Palm Springs, CA. She came to Austin to study at The University of Texas, where she received her Bachelor of Science in Nutrition with a Business Sequence.