Allen Finch started ViaMetric several years ago with the vision of providing truly integrated marketing services that generate sales. Today, representing many of the biggest brands in business, ViaMetric is credited with having set a new standard in the marketing industry through its service guarantee.
Allen has more than 25 years experience working with Fortune 500 companies, entrepreneurs, and national political leaders alike. Initially, Allen served the political marketing needs of a number of national officeholders and candidates and participated in policy work that gave rise to telecom reform and the Internet. Later, as CEO of one of the largest DC-based technology-marketing consultancies, Allen was credited with successful product and service launches for companies like Microsoft, Compaq, MCI and Sprint PCS.
Allen later took on a turnaround-bid with networking giant Cabletron Systems, and as head of marketing, product and business development, helped realize a 7x increase in the company’s stock price. Since then, Allen has lent his expertise and backing to the start up and sale of a variety of successful hardware, software and service companies, which ultimately brought him to the founding of ViaMetric. Allen graduated from the University of Iowa with a Bachelor of Arts degree in Marketing Communications and Journalism.
Jim Spurr has held executive and other leadership roles for sales and marketing functions in many industries over the past 30 years — from IT to aerospace, automotive, commercial construction, management consulting, and even retail. He has managed and performed the various mechanisms of buyer, seller, broker/negotiator, and consultant, successfully executing the full spectrum of sales, marketing, and delivery processes at startups, mid-market, and Fortune 500® companies, including EDS, GM, BRIVAR, Salion, V2Soft, and Williams International.
With a hands-on philosophy, he has developed a common theme throughout his deep and wide career: measurement, data, and calculation: if it can be documented, it can be measured — if it can be measured, it can be improved. Jim has made a career out of finding patterns and relationships within data and processes. From developing predictive weather pattern models in his academic days to enterprise process engineering over the past decade, Jim now directs his considerable expertise to the continuous improvement and optimization of customer marketing programs, technology, and standards for ViaMetric. Jim holds a BSME, focusing on Thermal Science from Lawrence Technological University, Southfield, MI.
Eric first discovered ViaMetric when helping a client find a lead generation company proven to deliver both quality and quantity of qualified appointments sufficient to achieve his client’s long term revenue objectives. When Eric found ViaMetric his search ended; “In 30 years I have never seen a better source of leads that sales people can and will close”.
Eric has successfully helped companies like Dell, Microsoft, EMC (software, services, hardware), Compaq, Hewlett-Packard, Intel, Toshiba and American Express achieve their lead generation and sales goals over the last 30 years. He’s also mentored many small companies that now boast similar profitability, if not equal name recognition.
Eric recently joined ViaMetric and now manages ViaMetric’s outbound sales team. His background as a quota exceeding sales person, sales VP, and eventually marketing VP gives him a unique and powerful perspective on what it takes to keep both Wall Street and the CEO happy.
Eric is the author of two books on marketing & Sales; Elevator Speech, Marketing by the Numbers and has a B.S. degree in marketing from the University of Oregon.
Rob Scott joined ViaMetric in early 2010 with more than 20 years of experience in sales, strategic alliance development, and operations for both large corporations and small to medium sized companies.
Most recently, as VP of Operations for Direct Impact (now Engauge Direct), Rob built the outsource services division from 10 seats to over 200, providing direct and channel sales, field sales support, lead generation/qualification, customer service, and event recruitment to companies such as Sony, Best Buy for Business, HP, Alcatel, Logitech, and CDW. During his tenure with Direct Impact, Rob’s teams drove over $200MM in annualized revenue for clients and he managed over 50% of Direct Impact’s revenue and profit. Additional responsibilities included telephony, IT Helpdesk, facilities, and general company operations.
Early in Rob’s career he was part of the sales team at Dell working with the Federal Government, as well as government contractors and system integrators; for Jeeves Solutions, a division of Ask Jeeves, Rob focused on software & services sales to technology, telecommunications, and financial companies such as Nortel, Sprint, AT&T, Dell, & SunTrust Bank. While at Tivoli Systems, a division of IBM, Rob drove strategic alliances with hardware and software companies in the US, Asia, and Europe extending Tivoli’s capabilities through custom integration with these partners.
Rob graduated from Eastern Kentucky University with a Bachelor of Business Administration in CIS (Computer Information Systems) & Marketing.
Dan Wharton interfaces with clients and coordinates with the marketing and inside sales teams. This requires Dan to manage all aspects of communication, internal operations, project fulfillment, and resource management. Dan has more than ten years experience with managing sales teams and account management. He is no stranger to growth, having spent five years in residential lending and managing two other successful start-ups. He was the primary contributor to a Boston-based lending company, as they grew more than 400% annually from 2002-2005. Dan attended Wentworth Institute of Technology in Boston.
Justin Gilg coordinates day-to-day management and execution of programs across all marketing demand generation services. Before joining Viametric, Justin worked for Rainmaker Systems for nine years in client services for B2B marketing and lead generation accounts. Justin has worked with best-of-breed technology, telecom and finance companies, delivering comprehensive campaign success and meeting customer defined ROI targets. Justin has worked with best of breed technology, telecom and finance companies; delivering comprehensive campaign success, and meeting customer defined ROI targets. Justin graduated from the University of Texas in 2000 with a Bachelor of Arts in History.
Bryan Gallaway has been with Viametric for over three years. He came to Viametric to build upon his already diverse sales background which has included technology, services and financial marketplaces. Bryan has advanced federal sales experience and has been tasked to build federal sales practices on multiple occasions. In his humble beginnings as a Houston Police Officer, Bryan realized after working in such a diverse environment, that he loved working with people on various levels and then leveraged his experience to become a leader, mentor and trainer. He has more than thirteen years of sales and account management experience with venture-based and Fortune 500 organizations. Bryan holds a Bachelor of Science Degree in Criminal Justice from Sam Houston State University, Huntsville, TX.
Trish Murray brings more than ten years of combined administrative, facilities management and human resources experience to the ViaMetric team. For more than five years, she held the title of office manager for Advanced Sport Systems, an international action sports company based out of San Luis Obispo, CA. She originally hails from the beautiful Central Coast of California, where she studied business administration with a minor in psychology. Her love of live music and outdoor activities brought her to Austin, TX, in the summer of 2006. During the last three years, she supported SAP’s software development, sales and executive teams as office manager for the Lean Manufacturing Division.
Leslie Wharton is the Marketing Analytics Manager with Viametric, Inc. Leslie manages analytics and reporting for all digital marketing campaigns and works closely with the Program Directors in launching new client campaigns.
Leslie is no stranger to Sales and Marketing, having spent six years as a Loan Originator, Loan Processor, and Office Manager in the mortgage industry, which taught her the importance of quality lead generation, process efficiency, and sales support in exceeding expectations.
Leslie relocated to Texas in 2006 with her husband and children from Boston, Massachusetts. She previously attended Loyola University, New Orleans and is now currently enrolled at Texas State University working towards an MBA.